SPRING 24 LOOKBOOK

THIS COLLECTION IS MEANT TO EMBODY THE INDIVIDUAL UNWILLINGNESS TO CONFORM TO THE GRANDEST SOCIETAL NORM OF ALL - JUMPING INTO A CAREER TO SACRIFICE THE IDEA OF SELF ULTIMATELY

IT IS ABOUT LIVING THE WHAT-IF LIFE - IN THE SENSE THAT TOO OFTEN YOU HEAR “PEOPLE” TALK ABOUT HOW THEY WISH THEY WOULD’VE JUST TRIED DOING WHAT THEY LOVE - OR HOW THEY DREADED THE YEARS OF WORK THEY CONTRIBUTED TO BUT ULTIMATELY DID IT TO FIT IN AND HAVE FINANCIAL SECURITY SUBCONSCIOUSLY

MARCEL DUCHAMP HAS A RATHER FITTING QUOTE FOR THIS COLLECTION:

I FEEL SHAME, NOT FOR THE WRONG THINGS I HAVE DONE - BUT FOR THE RIGHT THINGS I HAVE FAILED TO DO

I TRULY BELIEVE IN THE CONCEPT OF EMBRACING YOURSELF AND INVESTING THE TIME TO TRULY SEE OR FIND WHAT IT IS THAT PROPELS YOU IN THIS CONSCIOUSNESS

AT DSD WE ARE ABOUT BREAKING DOWN BARRIERS AND RE-WRITING DEFINITIONS - I FELT WITH THE WAY THE WORLD HAS BEEN HEADING LATELY ON A SOCIO-POLITICAL SPECTRUM - INDIVIDUALITY HAS BEEN LOST - IT SEEMS AS THOUGH WE HAVE RETURNED TO THE MIDDLE AGES WHERE “PEOPLE” ARE ONLY REPRESENTED BY GROUP THOUGHT RATHER THAN INDIVIDUAL ACCOMPLISHMENT

WE LIVE IN A SOCIETY WHERE SPEAKING YOUR MIND IS SEEN AS BLASPHEMY - WHERE BEING YOURSELF IS DELUSIONAL - AND WHERE THE ULTIMATE GOAL IS TO BLEND INTO SOCIETY SEAMLESSLY

NOT US - AT ATELIER DSD WE ARE INDIVIDUALS WHO COME TOGETHER TO APPRECIATE OUR MISUNDERSTANDINGS OF ONE ANOTHER - ULTIMATELY LEADING TO CREATIONS THAT PROVE THE MASS THEORIES OF SOCIETY AS WRONG - WE ARE NOT THE SAME - WE WILL NEVER BE - BUT IT IS CONSCIOUSNESS AND A MUTUAL APPRECIATION OF DIFFERENCES THAT MOVES SOCIETY FORWARD

NOT BLENDING INTO CROWDS OF GROUP THOUGHT - ULTIMATELY SUFFOCATING THE LAST BIT OF INDIVIDUALITY YOU HAVE IN YOU

YOU ARE YOUR GROUPS

YOU ARE YOUR FRIENDS

YOU ARE YOUR ORGANIZATION

BE YOURSELF

BE AN INDIVIDUAL

BE THE ONE WHO IS KNOWN FOR ALWAYS DOIN SHIT DIFFERENT.

THANK YOU,

I'M LOOKING FORWARD TO BRINGING THIS COLLECTION TO LIGHT

LOVE FOR ALL.

EMBRACE DISCOMFORT.