ABOUT US

FOUNDED IN 2023 BY DAWSON DE SOUSA, KNOWN AS "D" 

AT ATELIER DSD, WE BELIEVE THAT INDIVIDUALITY IS THE DRIVING FORCE BEHIND INNOVATION AND HUMAN POTENTIAL. BY EMBRACING THE DISCOMFORT OF INTROSPECTION, OUR CLOTHING FOSTERS A SENSE OF COMMUNITY AMONG FELLOW CREATIVES WHILE EMPOWERING YOU TO REMAIN TRUE TO YOUR UNIQUE IDENTITY.

DOIN’ SHIT DIFFERENT IS MORE THAN A TAGLINE—IT’S A PHILOSOPHY OF SELF-LIBERATION FROM SOCIETAL STRUCTURES - IT’S A SYMBOL OF CHOOSING TO EMBRACE YOUR TRUE SELF RATHER THAN CONFORMING TO THE NARRATIVE OF “FITTING IN.”

ATELIER DSD: CELEBRATING INDIVIDUALITY AND CRAFT 

ATELIER DSD WAS CREATED TO INSPIRE INDIVIDUALS TO EMBRACE THEIR IDENTITY WITHOUT CONFORMING TO SOCIETAL NORMS. BORN FROM THE CHALLENGES OF NAVIGATING LIFE AS AN ARTIST, OUR BRAND STANDS AS A REMINDER THAT FULFILLMENT COMES FROM STAYING TRUE TO YOURSELF, EVEN WHEN THE PATH ISN’T GLAMOROUS.

QUALITY AND CRAFTSMANSHIP ARE AT THE CORE OF OUR IDENTITY. WE DESIGN GARMENTS THAT EFFORTLESSLY INTEGRATE INTO YOUR WARDROBE, COMBINING STYLE AND FUNCTIONALITY WHERE EACH PIECE REPRESENTS THE INDIVIDUALITY AND CREATIVITY WE CELEBRATE, OFFERING A SENSE OF BELONGING TO THOSE WHO REFUSE TO COMPROMISE ON THEIR DREAMS.

A COMMUNITY OF CREATIVES 

DSD IS A COMMUNITY FOR THOSE WHO EMBRACE THEIR CRAFT AND PASSIONS. IN A WORLD OF UNIFORMITY, WE STAND AS A SYMBOL OF UNITY FOR CREATORS AND DREAMERS WHO SEE BEAUTY IN THEIR INDIVIDUALITY AND VALUE FRESH PERSPECTIVES.

THE DSD LIFESTYLE

THE DSD LIFESTYLE IS ABOUT DIVING DEEP INTO WHO YOU ARE AND PURSUING YOUR PASSIONS WITH CONFIDENCE AND CURIOSITY. IT’S A REFLECTION OF THE DEDICATION AND RESILIENCE REQUIRED TO BRING CREATIVE VISIONS TO LIFE. WE CELEBRATE DIFFERENCES AND THE ARTISTRY OF INDIVIDUALITY, REMINDING THE WORLD THAT FULFILLMENT IS WORTH CHASING, NO MATTER HOW UNCONVENTIONAL THE JOURNEY.