FALL 24 LOOKBOOK

OUR DENIM IS CRAFTED FROM 14 OZ RAW COTTON DENIM THAT HAS UNDERGONE AN ENZYME STONE-WASHING TREATMENT. THIS PROCESS GIVES THE FABRIC A SOFTENED FEEL WHILE PRESERVING THE DISTINCTIVE CHARACTERISTICS OF RAW DENIM.

DESIGNED WITH ALL LIFESTYLES IN MIND FROM BUSINESS EXECUTIVE TO CONSTRUCTION WORKER - WE AIMED TO CREATE A PAIR OF PANTS THAT FEEL REMINISCENT OF YOUR FAVOURITE 20-YEAR-OLD JEANS — WHERE INTEGRITY AND SIGNS OF WEAR COME TOGETHER HARMONIOUSLY TO FORM WHAT WE BELIEVE WILL BE YOUR NEW DAILY DENIM.

OVER TIME, YOUR DENIM WILL BEGIN TO SHAPE TO YOUR BODY AND DISPLAY THE UNIQUE PATTERNS OF YOUR DAILY WEAR.

WE BELIEVE YOUR DENIM IS MORE THAN JUST A GARMENT; IT TELLS A STORY. IT REPRESENTS AN INDIVIDUAL WHO HAS NAVIGATED THE TRIALS AND TRIBULATIONS OF LIFE, CARRYING THE MARKS OF THEIR JOURNEY.

OUR “EVERYDAY” DENIM COMES FULLY EQUIPPED WITH CUSTOM EMBOSSED ALLOY STEEL BUTTONS AND RIVETS, PROVIDING THE STRENGTH YOUR GARMENT DESERVES.

TONAL EMBROIDERY IS FEATURED ON THE BACK POCKETS AND BACK BELT LOOP, PROUDLY DISPLAYING THE ATELIER “A” AND DSD NAME.

HEEL-BITE DISTRESSING SYMBOLIZES THE BEAUTY OF DECAY — SOMETHING WE AT DSD FIND REFLECTIVE OF SOCIETY. NOTHING IS TRULY PERFECT, AND OUR CLOTHING SHOULD EMBODY THAT TRUTH.

EMBRACE DISCOMFORT.